Through the crowded shelves and the fact that products and services hardly be more different, the emotional bond consumers have with brands becoming increasingly important. But how do you make an emotional appeal? This is especially for companies that everyday products and services to market a difficult task.
The book “Emotional Innovation” shows the ratio to shift from emotion in consumers. It identifies opportunities for your brand by connecting with the emotions of the customer.
Hoekstra is one of the leading marketing and brand innovators in our country. His son Roger van Kralingen, communication scientist’s goal is creative expression within a theoretical framework to capture. Earlier, their book “The growth engine ‘nominated for election to the Management Book of the Year.
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Tags: Brand, Business, Consumer, Emotion, Emotional intelligence, Innovation, Kralingen, Marketing and Advertising